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How Much Does AI Consulting Cost UK?

Phil Patterson
calender
February 12, 2026

Let's cut to it. You're thinking about getting help with AI for your business, and you want to know what it's going to cost. Fair enough. The short answer: anywhere from £100 a month to £50,000+ for a full transformation project. The real answer depends on what you actually need.

Here at Blue Canvas in Derry, we talk to business owners every week who've been quoted wildly different numbers by different consultancies. Some have been quoted £500 a day. Others have been told £2,000 for a "strategy session." A few have been pitched six-figure annual retainers by London firms.

So let's break down what AI consulting actually costs in the UK in 2026, what you're paying for, and how to avoid wasting money.

What Are You Actually Paying For?

AI consulting isn't one thing. It covers a range of services, and the price depends on which ones you need:

  • AI strategy and roadmapping — Working out where AI fits in your business, what to prioritise, and what to avoid. Usually a one-off engagement.
  • Tool selection and setup — Choosing the right AI tools (ChatGPT, Claude, automation platforms) and configuring them for your workflows.
  • Custom automation builds — Building AI-powered workflows using tools like Zapier, Make, or custom code. This is where you start saving real time.
  • Training and upskilling — Getting your team confident with AI tools so they actually use them.
  • Ongoing support and optimisation — Monthly retainers where a consultant keeps improving your AI setup as your business evolves.

Most UK businesses need a combination of these. The mistake is jumping straight to tools without strategy, or paying for strategy without implementation.

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Typical UK AI Consulting Prices in 2026

Here's a realistic breakdown based on what we see in the market:

Freelance AI Consultants

Day rates: £400–£800/day. Good for specific tasks — setting up an automation, running a workshop, auditing your current tools. You'll find these on LinkedIn or through referrals. Quality varies wildly.

Small AI Consultancies (like Blue Canvas)

Monthly packages: £100–£1,000/month. Project work: £2,000–£10,000. This is where most SMEs get the best value. You get senior attention, practical implementation, and someone who actually understands small business constraints. At Blue Canvas, our packages start at £100/month for ongoing support, with strategy projects from £2,000.

Mid-Size Consultancies

Project fees: £10,000–£50,000. These firms often have teams of 10-50 people and serve mid-market companies. You'll get more structure and process, but also more overhead baked into the price.

Big Four and Enterprise Firms

Engagements: £50,000–£500,000+. EY, PwC, Accenture — they do excellent work, but they're built for large enterprises with large budgets. If you're an SME, this isn't your lane.

What Affects the Price?

A few things drive the cost up or down:

  • Complexity — A simple chatbot setup costs less than rebuilding your entire sales pipeline with AI agents.
  • Custom development — Off-the-shelf tools are cheaper. Custom-built solutions cost more but fit better.
  • Team size — Training 5 people costs less than training 50.
  • Industry — Regulated sectors (healthcare, finance, legal) need more careful implementation, which takes longer.
  • Location — London consultancies charge more. Northern Ireland-based firms like Blue Canvas offer the same quality at more competitive rates, because our overheads are lower.

How to Get Value for Money

Phil Patterson, Blue Canvas founder, puts it simply: "The most expensive AI consulting is the kind that produces a 40-page PDF and no actual change in your business."

Here's how to make sure you're spending wisely:

Start with a clear problem

Don't hire a consultant to "do AI." Hire them to fix something specific — reduce proposal turnaround time, automate follow-up emails, generate leads faster. The clearer you are, the better the outcome.

Ask for measurable outcomes

A good consultant will tell you what success looks like in numbers: hours saved, leads generated, cost reduced. If they can't quantify it, be cautious.

Start small, then scale

You don't need a £20,000 project to get started. A £2,000 strategy session plus a £500/month retainer can transform a small business within three months. We've seen it happen repeatedly with our clients across Northern Ireland and the UK.

Check for implementation, not just advice

Strategy without implementation is just a document. Make sure your consultant actually builds things, trains your team, and sticks around to see results.

Is It Worth It?

Let's do the maths. If an AI automation saves one team member 10 hours a week, that's roughly 500 hours a year. At an average UK salary cost of £15-20/hour (including overheads), that's £7,500–£10,000 saved annually. If the consulting engagement cost £3,000, you've paid for itself in under six months.

The Wall Group, one of Blue Canvas's clients, used AI-driven business development to support £4M in growth and create 50 new jobs. The consulting investment was a fraction of that return.

For most UK businesses, especially SMEs, the question isn't whether you can afford AI consulting. It's whether you can afford to wait while your competitors adopt it.

What to Do Next

If you're a UK business exploring AI consulting, here's a simple starting point:

  1. List three things in your business that are repetitive, time-consuming, or error-prone.
  2. Book a free 15-minute call with an AI consultancy (like us) to discuss whether AI can help.
  3. Get a clear quote with defined deliverables before committing to anything.

No six-figure commitment needed. No jargon. Just honest advice about what AI can actually do for your business right now.

Want to know exactly what AI consulting would cost for your business?

Blue Canvas is an AI consultancy based in Derry, Northern Ireland. We help businesses across the UK and Ireland implement AI that actually delivers results — from strategy to deployment to training.

Book your free 15-minute consultation →

No obligation. No sales pitch. Just honest advice and a clear idea of costs.

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